How can companies bring sales and marketing closer together? In this episode of The Manage Your Message Podcast host Jim Karrh talks with Jeff Davis, author of the new book, Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers’ Expectations and Increase Revenue. Jeff describes himself as “a marketer with the soul of a…
Continue reading 51: Jeff Davis: Togetherness for Sales and Marketing
In this episode, host Jim Karrh talks with Constance Dierickx about the high-stakes world of mergers, acquisitions, and divestitures—and how messaging and culture are often more important to ultimate success than are integrating technology or financial reporting. Constance has a clear, no-nonsense, and yet empathetic approach to executive clients. Her point of view has been…
Continue reading 50: Constance Dierickx: The Message of the Merger
What are the challenges, innovations, priorities, and predictions of chief marketing officers across the US? In this episode of The Manage Your Message Podcast host Jim Karrh talks with Prof. Christine Moorman about results from the latest edition of The CMO Survey. Dr. Moorman is the T. Austin Finch, Sr. Professor of Marketing at Duke…
In this episode of The Manage Your Message Podcast host Jim Karrh shares the “how” (and the “why”) for growing your business with the help of a messaging playbook. Jim begins by acknowledging how important a consistently engaging message is today – and how difficult it can be to create and manage. A playbook approach…
Continue reading 48: Jim Goes Solo: How to Build Your Messaging Playbook
In this episode host Jim Karrh talks with Steve Gordon–a bestselling author, founder of The Unstoppable CEO, and host of The Unstoppable CEO Podcast. Through his firm, he helps service business entrepreneurs grow revenue while also spending less time on business development. Steve was in the fire early—at age 28 he became the CEO of…
In this episode, host Jim Karrh talks with a legend in the world of infomercials and video marketing. Rick Cesari had a direct hand in building brands such as the George Foreman Grill, the Juice Man juicer, Sonicare toothbrushes, OxiClean, and GoPro. Today Rick is the author of Video Persuasion: Grow Your Brand, Increase Sales,…
Continue reading 46: Rick Cesari: Tips from a Video Marketing Pioneer
In this episode host Jim Karrh talks with his friend and colleague Matt McClendon, President of DSG Consulting. DSG is a sales-enablement agency that has, over the course of 25 years, helped more than 100,000 sales people in 30 countries—across industries ranging from hi-tech to manufacturing, business services, financial services, healthcare, and telecommunications. What’s the…
Continue reading 45: Matt McClendon: How to Equip Sales Pros and Teams
In this episode of The Manage Your Message Podcast host Jim Karrh “goes solo” with five observations on professionalism, especially as it applies to messaging and how business people present themselves most effectively. Jim begins by acknowledging how “professionalism” is inherently subjective, and also a function of the times. The business world is far different…
Continue reading 44: Jim Goes Solo: What is Professionalism Today?
This is an “encore” of host Jim Karrh’s conversation with author, speaker, coach, and entrepreneur Dorie Clark – corresponding to the upcoming release of Jim’s book The Science of Customer Connections: Manage Your Message to Grow Your Business (for which Dorie wrote the Foreword). Dorie is a three-time bestselling author (Reinventing You, Stand Out, and…
Continue reading Encore with Dorie Clark: Position Yourself, Stand Out, and Make Money
On this episode of The Manage Your Message Podcast host Jim Karrh speaks with Seth Kahan—a consultant and author who works with CEOs and boards of directors to drive new levels of performance. The conversation focused on key takeaways from Seth’s new book, Visionary Leadership: How Association Leaders Embrace Disruption in the 21st Century. Through…