Jim Karrh, Ph.D. – Media Resource and Interview Guest
As a recognized expert in business growth, marketing, consumers, and communication, Jim Karrh, Ph.D. is regularly in demand to comment on business topics. He has been featured in regional and national media including TV, radio, magazines, daily newspapers, newsletters, podcasts, and blogs.
Jim is a regular contributor to the American Marketing Association’s Executive Circle Blog and to Arkansas Business (where he was honored for excellence in commentary by the Association of Area Business Publishers), In all, Jim has written more than 200 columns and invited commentaries.
Understandable Marketing Insights
Jim knows the ins and outs of success in marketing and enjoys sharing his insights – in an understandable, compelling way.
While a corporate marketing leader, Jim helped turn around America’s oldest continuously produced brand of bottled water; his integrated marketing and public relations program was named best among members of the International Bottled Water Association. Under his leadership the company also received top honors from the Glass Packaging Institute.
Jim is also a former university professor and was an active consumer researcher; his work has been published in top peer-reviewed journals such as the Journal of Advertising, Journal of Advertising Research, Journal of Applied Social Psychology, Media Psychology, and Journal of Marketing for Higher Education.
Popular interview topics include:
- “Mangled Messages” When Organizations Get it Wrong (and what we can all learn from their mistakes)
- Messaging effectiveness for business of all types
- Authenticity in marketing
- Cross generational communication
- Product placement
News & Media Articles
How to Get Started
It Is a Simple Three-Step Process
- You call (or schedule one)
- We talk and assess
- We create a plan