70: Craig Klein: Spend Your Selling Time Well

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Is there any chance that you and your sales team might be wasting time?

In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Craig Klein, founder and CEO of SalesNexus. His company is a leading provider of CRM (customer relationship management), marketing automation, and lead-generation solutions—mostly to small and medium-sized businesses. Craig is also the author of Inside-Out Selling, a guide to growing and managing sales teams. He is a member of the Forbes Agency Council, where he is also a contributing writer. Craig is also a mentor to students in the University of Houston’s Wolff Center for Entrepreneurship.

Jim and Craig discuss a number of sales and management topics including…

  • Where salespeople and business leaders tend to spend too much (and not enough of) their time
  • The most important metrics that business leaders should be tracking for the sales team
  • What “nurturing” means for helping prospects through their decision making processes
  • What startups and growth businesses should be doing early in their evolution
  • The role of a smaller business’s website in accelerating the selling process


Find several free resources for Manage Your Message Podcast listeners, including “4 Steps to Market Domination”:

Welcome Manage Your Message Listeners

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