“The Science of Customer Connections: Manage Your Message to Grow Your Business” is now available (paperback and electronic versions by Career Press, an imprint of Red Wheel/Weiser, with an audio version by Brilliance Audio). Here is your home for sample content, online tools, and other goodies!
Do you have the missing piece?
The path for nearly any business to grow today depends upon how consistently and effectively everyone in the business can talk about the business.
The good news is that the missing piece to successful growth plans is probably hiding in plain sight, within the very people who know the business best—and in how (and whether) they talk about the business in everyday conversations. And it need not involve changes in products, pricing, distribution, or the organizational chart.
Through research and a lot of practical experience, Jim Karrh, Ph.D. has learned that effective everyday business messaging has three components:
- A simple, conversational message (including great stories) that is easy to remember and enjoyable to share;
- An adequate number of messengers, the actual people (including but not limited to employees and current customers) who are equipped to share the message;
- A few repeatable management habits that keep the growth message fresh—and top of mind.
The Science of Customer Connections: Manage Your Message to Grow Your Business takes a sound, practical approach that brings these three components together–equipping you and your business to grow as “Message Managers.”
How to Get Started
It Is a Simple Three-Step Process
- You call (or schedule one)
- We talk and assess
- We create a plan