97: Step 3: How Leaders Create Consistent Sales Conversations
+ FollowHow can you as a leader get everyone in your business to talk about it consistently? Can you lead a transformation in your business messaging? Host Jim Karrh continues his special solo series with guidance for sales leaders, revenue leaders, marketing leaders, and others. In this episode, Jim takes you through the right process for selecting a strategically vital sales conversation to focus upon. Then, you can identify the right people in your organization to involve in creating content for that specific conversation.