88: To Script, or Not to Script?
+ FollowLeaders want consistency in their sales and customer conversations—and for good reason. Consistency is a hallmark of trustworthiness.
But in a time of separated teams, conversations across online and offline channels, and more noise than ever, what’s the best way to build consistency in how your teams (and partners, and customers) talk about your business?
On this episode of the Manage Your Message Podcast, host Jim Karrh offers insights from science and practice–including his work building messaging “playbooks” across dozens of clients and numerous industries.
Jim discusses the traps inherent in either a laissez-faire approach, or attempting to tightly script customer and prospect conversations.
Links:
Learn more about Jim Karrh’s virtual and in-person speaking and training topics:
Check out a sample of Jim’s book, The Science of Customer Connections: Manage Your Message to Grow Your Business:
Follow Jim on Twitter:
https://twitter.com/jimkarrh?lang=en
Connect with Jim on LinkedIn:
https://www.linkedin.com/in/jimkarrh
As Jim mentions, the Outbound 2021 conference is fast approaching. It’s “the biggest, baddest event in sales.” You can learn more at https://outboundconference.com/ and—if you choose to attend, in person or virtually—you can save $100 by using the code Alignment100.