87: 5 Steps to Your New Growth Message

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Many business leaders recognize the need for a new growth message, consistently delivered in their important customer conversations.

But what are the practical steps to follow? Is there a preferred order?

On this episode of the Manage Your Message Podcast, host Jim Karrh explains the five-step sequence to follow. Whether you need to find new customers, sell more to existing customers, reach a new type of buyer, engage partners and affiliates, or some combination—this simple process makes it easy for you and your team to get your story straight in 2021.

The five steps, in proper sequence, are:

  1. Identify the business value to create
  2. Get the message ready
  3. Prepare the messengers
  4. Reinforce effective management habits
  5. Prioritize your next conversations

Jim takes you through the sequence, sharing the science behind it as well as practical guidance based upon front-level experience.


Learn more about Jim Karrh’s virtual and in-person speaking and training topics:


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