Turn Your Dry Case Studies into Compelling Customer Stories

Turn Your Dry Case Studies into Compelling Customer Stories

What makes for an effective marketing story—the kind that is fun to tell, interesting to hear, and persuasive? We are learning more and more about the importance of good storytelling. Many companies rely on published case studies as a primary means to create and share stories and carry their sales conversations. One client has nearly 500 case studies on its website, many of which run well over 2,000 words. That represents a lot of work from the marketing team and a treasure trove for anyone who talks with customers! ...
Perspectives on 9/11, 15 years later

Perspectives on 9/11, 15 years later

A few days ago, one of our sons "interviewed" me for a school project, titled "Where were you on September 11, 2001." The memories are still vivid, 15 years later. How about yours? ...
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