Ask Customers This in 2018

Ask Customers This

Sometimes, assumptions can hold our businesses down. I have come to recognize at least one assumption that often keeps businesses from selling more to their existing customers. The benefit of escaping that assumption can mean increasing your revenue by ten to twenty percent—or more.  The assumption is that your customers—even the loyal, longtime ones—know all of the things you offer. Why wouldn’t they? I mean, how long has your average customer been doing business with you? We are all creatures of our comfort zones. Your customers might be quite comfortable in what they buy from you today, how they have dealt with you in the past, and how they have come to think of you over time. ...
We are Where the Money Is - Improve Customer Experience

We are Where the Money Is – Improve Customer Experience

It was the annual meeting of the company, a large manufacturer with a dealer network across North America. Several hundred employees gathered at a plush Virginia golf and conference center, including the corporate staff, sales and product development professionals, dealer executives, and—importantly—parts and service managers. ...

What Does Everyone Need to Know?

“But I had no way of knowing that.”  

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