Who Feels Ownership of Your Message?

It is a common, and quite natural, question. When some new branding or corporate message is rolled out, employees and other potential messengers will wonder (or even skeptically ask aloud), “Who came up with this message anyway?”

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5 Marks of a Mangled Message

As the late Stephen Covey demonstrated during presentations of his 7 Habits of Highly Effective People, we often can best understand a concept by studying its opposite. So, in the spirit of understanding what it means to effectively “manage the message” all the way from strategy to real customer conversations, let’s look at the characteristics of a poorly managed message.

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