81: Timothy Lupfer: Tough Love for Leaders

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The very concept of Managing Your Message – to build a message that others will want to share, and will share–necessarily includes good leadership.

Our guest Timothy Lupfer has some leadership ideas that run counter to much of what you might be hearing these days. Tim graduated first in his West Point class, was a Rhodes Scholar at Oxford, and among other assignments commanded a reinforced tank battalion in Desert Storm. After retiring from the Army, he took his leadership skills to the private sector and today he shares his expertise with people in need of a more effective strategy to use within their organizations.

As summarized in his book Leadership Tough Love, Tim asserts that it’s time to inject some tough love into the leadership conversation.

Among the topics that Tim and Jim discuss:

  • The two components of leadership – influence and authority – and how they interact
  • Leadership lessons to draw from how government officials have attempted to gain compliance during COVID-19
  • Why honesty is indispensable for leaders who want to drive action
  • A military-history lesson Tim shares from the U.S. Civil War—how the invention of the minié ball changed the practice of “leading from the front”
  • The 3 things effective leaders do
  • Why generalists tend to be more effective leaders than are specialists
  • Tim’s view of the importance of leadership-development programs in business—and his strong view of who should be running them


Learn more about Tim, his book, and his work:


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Learn more about Jim Karrh’s virtual and in-person speaking and training topics:


Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:


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