47: Steve Gordon: For the Unstoppable CEO
+ FollowIn this episode host Jim Karrh talks with Steve Gordon–a bestselling author, founder of The Unstoppable CEO, and host of The Unstoppable CEO Podcast. Through his firm, he helps service business entrepreneurs grow revenue while also spending less time on business development.
Steve was in the fire early—at age 28 he became the CEO of an engineering/consulting firm. Admittedly, he knew nothing about marketing or selling services. Over the next twelve years, he grew the firm’s revenue by 10-times. Then Steve started a second business, consulting with service businesses across 30 industries.
Among the topics Steve discussed with Jim are:
- The most common challenges for service business entrepreneurs and owners
- How to lower the cost of acquisition and grow revenue—by not trying to rush prospective customers through their decision process
- Steve’s approach to generating referrals
- Playing two games simultaneously (generating short-term revenue and building long-term growth) – so that you don’t feel as if you are on a hamster wheel
- How to price your services strategically
- How to “pre-sell” prospects
Links:
Check out free resources for Manage Your Message Podcast listeners from Steve’s firm The Unstoppable CEO, including a copy of his latest book The Exponential Network Strategy:
https://unstoppableceo.net/mym/
Connect with Steve Gordon on LinkedIn:
Learn more about Jim Karrh and the issues he addresses for clients– and sign up for the free weekly Message Manager Memo:
Check out Jim’s speaking topics and programs:
https://jimkarrh.com/speaking/
Read a sampler of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:
https://en.calameo.com/read/005570974156e126cc29e
Connect with Jim on LinkedIn:
https://www.linkedin.com/in/jimkarrh
Follow Jim on Twitter:
https://twitter.com/jimkarrh?lang=en