46: Rick Cesari: Tips from a Video Marketing Pioneer

+ Follow

In this episode, host Jim Karrh talks with a legend in the world of infomercials and video marketing. Rick Cesari had a direct hand in building brands such as the George Foreman Grill, the Juice Man juicer, Sonicare toothbrushes, OxiClean, and GoPro.

Today Rick is the author of Video Persuasion: Grow Your Brand, Increase Sales, and Build Your Business, advising small-business owners, entrepreneurs, and others.

It began, interestingly, with a degree in biology – then work in real estate, and business ownership. Along the way Rick has been ahead of the curve in direct-to-consumer marketing. In addition to practical video tips, Rick offers some surprising backstories of those legendary brands and campaigns.

Among the topics Rick discusses with Jim:

How consumers’ use of the web today is similar to the TV “channel-surfing” of years ago
The true story of how a floundering fajita-maker product ultimately became the wildly successful George Foreman Grill (and at the time, the richest endorsement deal ever for an athlete)
How to use video to build differentiation, even for a product or service that doesn’t seem “visual”
The degree of “polish” needed today in order for videos to be compelling
How to get started for yourself and your business, even if you feel like you’re behind on video marketing
How Rick worked with GoPro’s founder to fulfill the vision of a billion-dollar enterprise

Links:

Learn about Rick Cesari and his video marketing tips:

https://rickcesari.com/

Pre-order Rick’s new book:

https://rickcesari.com/books/

Rick’s YouTube channel:

https://www.youtube.com/channel/UCDp5-LwBgjvDaymxS5owbJA

Background on Dr. Robert Cialdini, including his outstanding book Influence:

https://en.wikipedia.org/wiki/Robert_Cialdini

Learn about Jim Karrh and the issues he addresses for clients– and sign up for the free weekly Message Manager Memo:

https://jimkarrh.com

Check out Jim’s speaking topics and programs: