Episode 1: Dorie Clark: How to Position Yourself, Stand Out, and Make Money+ Follow
In this episode of The Manage Your Message podcast, host Jim Karrh speaks with author, speaker, business coach and fellow entrepreneur Dorie Clark about positioning yourself in business in a way that makes you stand out from the rest and make the money you deserve.
Three of the most fundamental questions that business professionals ask themselves are: “Where do I want to be professionally?”, “How can I differentiate myself from the crowd?”, and, “How do I get paid in line with what I am worth?” Dorie Clark openly shares the wealth of insights she has gained during her several career changes–which she has positioned to now build for herself nine streams of revenue.
Apart from her speaking career and authoring best-selling books like Reinventing You, Stand Out, and Entrepreneurial You, Dorie is an adjunct faculty member at Duke University’s Fuqua School of Business and is a regular contributor to high-profile outlets such as Harvard Business Review.
One interesting anecdote Jim shares early in the discussion is his personal connection with Dorie as a personal mentor. To start the conversation, Jim asks Dorie about the oft-repeated term “passion” when it comes to business success—including the pros and cons of chasing one’s passion. Dorie gives us a glimpse into her background and how her experiences have shaped how she makes long term strategies and plans, how she networks as an introvert (and how you can too), and how her foundation in journalism has sculpted her ability to utilize story-telling in the business world.
Building on this, Dorie expounds on the three key questions, shedding light into how she has built her brand over the years and how she plans to continue growing. As one example, Dorie states that chasing one’s passion isn’t just about oneself, but it’s also about offering what other people are interested in. With this mindset, she has learned to listen to the voice of her Recognized Expert community and tailor her offerings accordingly. Although her methods do not always bring immediate results, Dorie explains how some entrepreneurs can go for short-term opportunities that can be traps. Dorie also explains how she tends to plan her businesses by looking ahead over the next 6-12 months (and how trying to plan beyond that time frame can be folly). Jim’s conversation with Dorie highlights not only an effective entrepreneurial mindset, but also a number of specific and practical steps that any business professional can use to stand out.
Learn more about her books:
Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive
Reinventing You: Define Your Brand, Imagine Your Future
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
Stand Out Networking: A Simple and Authentic Way to Meet People on Your Own Terms
Dorie Clark’s Article Contributions to Harvard Business Review
Learn more about the additional resources mentioned:
Book Yourself Solid by Michael Port
Steal the Show by Michael Port
Steal the Show Podcast with Michael Port
“How CEOs Manage Time”, Harvard Business Review article by Michael Porter and Nitin Nohria