35: David Nour: The Economic Value of Relationships

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On this episode of The Manage Your Message Podcast host Jim Karrh speaks with author, keynote speaker, and consultant David Nour.

David has an amazing personal story – coming to the US from Iran as a teenager, not knowing anyone, and not even knowing English. That experience led him to see relationships and community in a way that only a few of the rest of us could. Today he helps leaders in some of the world’s biggest and most complex organizations make sense of, and profit from, their most important relationships. David has written several books, including Relationship Economics and its successor Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration.

Among the most important topics that Jim and David discussed are:

How to think about your relationships strategically
Why “co-creation” is now the key for innovation
What “faint market signals” mean, how to capture them, and how to use them for innovation
The power of strategy visualization (including an example from Hilton, and how they used visualization to boost their recruitment of targeted college graduates by 400%)

Links:

Find David Nour on LinkedIn: https://www.linkedin.com/in/davidnour/

Follow David on Twitter: @davidnour

See David’s books: http://nourgroup.com/key-concepts/

Here is how David described Co-Create: https://www.youtube.com/watch?v=xXCVCTwbg58

Read David’s latest article for Forbes, “Complex Strategies Demand (Relatively) Simple Visuals: https://www.forbes.com/sites/davidnour/2019/05/17/complex-strategies-demand-relatively-simple-visuals/#50ab0862783e

Learn more about Jim Karrh: https://jimkarrh.com/

Follow Jim on Twitter: https://twitter.com/jimkarrh?lang=en

Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimkarrh