61: Mack Collier: Turn Customers Into Fans

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In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Mack Collier, recently recognized by Forbes as one of the Top 25 Social Media Marketers in the world. Mack is a speaker, consultant, and the author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers Into Fans.

Among the topics Jim and Mack talk about…

  • The practical differences among “customers,” “fans,” and “influencers”
  • How stars such as Taylor Swift and Lady Gaga have been intentional in building massive followings – and the lessons that apply for almost any company
  • How and why major brands like Dell invest in brand ambassador programs or customer advisory panels
  • Why your marketing message, when transferred through fans, carries much more influence
  • What separates the companies who are very effective through social media versus everyone else (including the ways they gain feedback on product design and marketing)
  • The links among customer engagement, customer service, and overall customer experience
  • A great example from Maker’s Mark

Links:

Learn about Mack and his insights:

https://mackcollier.com

Check out Mack’s book Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans:

https://thinklikearockstar.com

Connect with Mack on LinkedIn:

https://www.linkedin.com/in/mackcollier/

Learn more about Jim Karrh’s speaking topics and testimonials:

https://jimkarrh.com/speaking

Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:

https://jimkarrh.com/books

Follow Jim on Twitter:

https://twitter.com/jimkarrh?lang=en

Connect with Jim on LinkedIn:

https://www.linkedin.com/in/jimkarrh

Sign up for the Message Manager Memo weekly email https://jimkarrh.com/

or email jim@jimkarrh.com

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