60: Jeff Amerine: For Innovators and Entrepreneurs

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In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Jeff Amerine, one of America’s top experts in entrepreneurship and startup ecosystems. Jeff is the founder and managing director of Startup Junkie Consulting. He has– directly or through the funds he manages – invested in 90 startups and small businesses. Jeff joined Jim for a conversation about messaging and management for entrepreneurs and those looking to gain attention, stand out, and grow quickly.

Among the topics Jim and Jeff covered:

How innovators—especially those from technical backgrounds—can be passionate and extremely well-informed about their idea but stumped when it comes to talking about it, especially to laypeople
What separates the “investable” ideas and enterprises from the others
The value of a great pitch—as well as the accompanying risk of focusing so much on the pitch that an entrepreneur misses out on other opportunities to share the word
The value of Giff Constable’s book Talking to Humans – and how Startup Junkie uses it in working with entrepreneurs
How to best prepare for specific types of conversations (with potential customers, investors, lenders, and influencers
The important questions that entrepreneurs and business owners should be asking – and the things to listen for
The role of storytelling for entrepreneurs and growth businesses

Links:

Learn about Startup Junkie Consulting:

https://www.startupjunkie.org/

Connect with Jeff on LinkedIn:

https://www.linkedin.com/in/jeffamerine

Learn more about Jim Karrh’s speaking topics and testimonials:

https://jimkarrh.com/speaking

Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:

https://jimkarrh.com/books

Follow Jim on Twitter:

https://twitter.com/jimkarrh?lang=en

Connect with Jim on LinkedIn:

https://www.linkedin.com/in/jimkarrh

or email jim@jimkarrh.com