58: Brian Ahearn: How to Influence People

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How can you best influence others–on and off the job–in ways that make everyone involved better off?

In this episode of the Manage Your Message Podcast host Jim Karrh talks with Brian Ahearn, the Chief Influence Officer at Influence PEOPLE and an international keynote speaker, trainer, coach and consultant. Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® designation—which comes directly from Dr. Robert B. Cialdini, the most cited living social psychologist in the world.

Brian has been in the business arena for more than 30 years and training people for more than two decades. In addition to his influence, sales and leadership training, Brian has coached regional vice presidents, sales managers and field sales reps. Brian is a Chartered Property Casualty Underwriter (CPCU).

Brian’s first book has just come out – titled Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.

Among the topics that Jim and Brian discuss are:

  • The everyday opportunities for influence that people tend to overlook
  • How to be influential without feeling pushy or “sales-y”
  • Why everyday decision-making isn’t “rational” in the traditional economic sense (and why we should all be comfortable with that fact)
  • Understanding powerful psychological “shortcuts” such as loss aversion and social proof — including some real-world examples


Learn about Brian’s book, workshops, and LinkedIn courses

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