52: Tom Schwab: Growth through Interview Marketing

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In this episode, host Jim Karrh talks with Tom Schwab—an expert on podcast conversations, and persuasive business communications more generally. Tom has a rather unique vantage point as a Navy veteran who ran nuclear power plants and was, as he describes it, an “inbound marketing engineer.”

Tom now focuses on how time-tested strategy connects to today’s technology.

He is an author, speaker, and the CEO of Interview Valet—which helps clients get more traffic, leads, and fans by being interviewed on podcasts. There are good insights for any professional who wants to get noticed within the right audiences for their business—and to become a guest of interest.

Among the topics that Jim discusses with Tom are:

  • Where long-form content (such as podcasts and books) fits in today’s professional communications landscape
  • The future of podcasting, and why Tom sees parallels in podcasts compared to the rise of blogs several years ago
  • Ways to be appealing as a podcast guest (and how that is comparable to the guidelines we might have for dinner-party guests)
  • Why it’s likely that you really are “interesting enough” to be a great podcast or media guest


A special message for Manage Your Message Podcast listeners:


Learn more about Tom Schwab and Interview Valet:


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